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Project Profile: Page (1) of 1 - 08/25/09

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BOND Audio Sounds Good With New Heineken Beer Campaign

Campaign Created By The Vidal Partnership Features Nestor Carbonell of Lost and The Dark Knight Fame

Building on the general market campaign for Heineken featuring actor John Turturro, BOND Audio's Sound Designer/Engineer Joe Casalino teamed with agency The Vidal Partnership to create a similar eight-spot featuring actor Nestor Carbonell, known to many for his role on the TV show Lost and in the hit movie The Dark Knight.

The "Give Yourself a Good Name" campaign, feature Carbonell in various settings talking directly to viewers about the value of Heineken, not just as a great tasting beer, but what it says about you and your lifestyle.

In "Trovador," Carbonell weaves his way through a busy jazz club while explaining how "you are a troubadour and this (Heineken beer) is your instrument"; while "Representante" takes a more philosophical approach with Carbonell looking into a mirror inside a crowded nightclub opining how "what you see there is more than a reflection.  How you are, where you come from and what you drink, they see the ambassador of your origins, a representative of your people."

The six other spots feature a similar vibe with Carbonell in similarly sophisticated settings.

For Casalino, the challenge turned out to be the timing, which required completion of all eight spots in less than a month.  "This project featured an unusually fast turnaround because of the agency's scheduled client presentation," Casalino said.  "We also needed to find the right music to set the mood of the campaign and create the balance between music, sound design and dialogue without any one aspect dominating the sound.  We have a great relationship with The Vidal Partnership and together we worked to make the mix perfect."

About BOND:
From inside their beautifully designed 6,500 square foot studio, BOND (http://www.bondedit.com/)  - the creative editorial/post house founded in 2006 by Creative Director Jeff Beckerman - lends its versatile talents to the best in cross-platform advertising and entertainment. They offer clients a full menu of creative services, including editing, graphics, motion effects and sound design/audio post. For more information contact Executive Producer, Stephanie Shayne at stephanie_shayne@bondedit.com or 212-533-9400.

Web Resources:
Click here for more info about BOND Audio:
http://www.bondaudio.com

Creative Credits:
Client: Heineken Beer
Project: "Give Yourself a Good Name" -- eight spot campaign

Agency: The Vidal Partnership, New York
Director Broadcast Production: Meiling Macias Toro
Managing Partner/EVP/Creative Director: Mauricio Galvan
Associate Creative Director: Aaron Alamo

Sound Design/Audio Post: BOND Audio, New York
Sound Designer/Engineer: Joe Casalino
Producer, Amy Kommatas