Simmons Research Strengthens Sales Organization with Key Appointments
Industry veterans bring significant experience to drive client first-strategy and revenue growth
January 10, 2017 --
NEW YORK, Jan. 10, 2017 /PRNewswire/ -- Simmons Research, a leading cross-channel consumer analytics company, announced key changes within its sales organization today. The additions of Lois Brennan and Grant Ligon as Account Directors, and the appointment of Jackie Anderson as Chief Client Officer, enhance Simmons' sales organization and drive its client-first strategy.
Formerly Vice President of Custom Research, Jackie Anderson will now spear-head Simmons' client first strategy. Leveraging over 15 years of experience in the market research and client service space, Jackie will bring together both the syndicated and custom sales teams as well as the client engagement team to foster integrated and comprehensive client relationships. She will also oversee a senior leadership client sponsorship program, aligning senior leaders with clients to ensure innovation at Simmons matches client needs. Chief Scientist, Steven Millman, will take over Custom Research efforts.
"I'm excited to partner with Pat and the rest of the senior leadership team to ensure our client-first strategy is brought to life in all of our interactions," said Anderson. "Many of our clients have been with us for decades and I'm looking forward to deepening those partnerships while building relationships with new clients who recognize the innovation Simmons is driving in the industry."
Lois Brennan joins Simmons as an Account Director, focused on agency partners. Brennan spent the earlier part of her career working within the tech publishing space, working for publishers Ziff Davis, IDG and others. She also held roles at Power Up Software, Macworld Magazine, and Forrester Research. Most recently, Lois sold advisory and consulting services for a boutique research-based advisory firm, Digital Clarity Group.
As Account Director, Grant Ligon will help marketers apply Simmons consumer research services to grow their businesses. He brings with him 20 years of experience assisting companies to get the most out of both syndicated and custom research solutions at a variety of companies including Millward Brown, Jupiter Media Metrix, and most recently Invoke.
About Simmons Research
Simmons Research is a leading cross-channel consumer research company. Simmons measures consumer preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with their consumers using rich demographic, psychographic, attitudinal, intent, and behavioral data across devices. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
Matt Cumello, Senior Marketing Director
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