Forbes Partners with Wibbitz to Supplement its Content Offering with Video Using Automation
The innovative global media company has implemented AI technology into its multiplatform video publishing strategy
April 20, 2017 --
NEW YORK, April 20, 2017 /PRNewswire/ -- Wibbitz, the leading AI-powered video creation company, today announced that it has partnered with Forbes to ramp up the global media company's digital video production. This partnership will expand Forbes' video capacity, improving user engagement and creating new monetization opportunities by publishing videos for more content verticals on its site.
Forbes' digital editorial strategy is built on a contributor model, managing a wide curated network of writers and reporters who publish articles directly to Forbes.com. In order to supplement these articles with visual media, Forbes has provided its contributors access to Wibbitz's automated video creation platform. Most of these contributors have no prior experience with video, but Wibbitz enables them to quickly produce video content that meets Forbes' expectations for quality. By leveraging Wibbitz's extensive library of licensed media and using intuitive editing tools, Forbes' content creators have launched several mini video series such as #IFIONLYKNEW, which focuses on career advice and entrepreneurship.
"Creating premium video offerings is resource intensive, so the text story to video ratio for most digital publishers is far from 1:1," says Kyle Kramer, VP Video at Forbes Media. "The Wibbitz platform provides a way for great text stories to travel further in the video format than they would in print alone."
With a strong focus on innovation and technology, Forbes is implementing advanced new applications to improve performance on every platform. More than 70% of the company's traffic comes from mobile, so optimizing the mobile user experience has become a top priority. Wibbitz's video creation platform produces compelling visual content that is automatically formatted for mobile screens.
"As a legacy media company, Forbes has always been a step ahead in the media industry by using cutting edge technology and being adaptive and proactive about innovation. We're thrilled to partner with Forbes as it sets the example for how to succeed with AI-powered platforms like Wibbitz," says Zohar Dayan, Co-founder and CEO of Wibbitz. "It's companies like Forbes that demonstrate how these new technologies can be utilized to forge ahead in today's distributed and multiplatform publishing world."
Wibbitz is the leading AI-powered video creation company for publishers. Partners including Reuters, CBSi, Bonnier, Time Inc., FOX Sports, and TMZ use its text-to-video technology to automatically produce custom branded, short-form videos at scale. Wibbitz supports video creation and distribution for over 400 publishers, helping to increase audience engagement and ad revenues across desktop, mobile, and social. Founded in 2011, Wibbitz has offices in both NYC and Tel Aviv.
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