Inclusion of Benefit’s Brow Try-On AR solution into its flagship WeChat mini program creates an immersive and realistic experience for online beauty consumers
NEW YORK–(BUSINESS WIRE)–Perfect Corp., the beauty tech solutions provider behind the world’s leading virtual beauty app YouCam Makeup, partners with Benefit Cosmetics to introduce its Brow Try-On AR program within the brand’s flagship WeChat official account. This service – the first of its kind in WeChat mini programs – will allow online beauty shoppers in China to experience YouCam-powered real-time virtual Brow Try-On to instantly find the right eyebrow shapes and styles for their faces. In addition to experimenting with the interactive virtual Brow Try-On to visualize various eyebrows, once the user finds the most suitable eyebrow style, he or she can easily book an appointment through WeChat at one of the Benefit’s BrowBars to have the desired look recreated by a Benefit beauty expert. Perfect’s advanced facial-point detection combined with digital color blending technologies create a true-to-life personalized AR try-on experience for Benefit consumers, preventing them from having an irreversible eyebrow fiasco in real life.
Besides being featured in WeChat mini programs, Benefit Cosmetics is providing its Brow Try-On through other channels (in select markets), including browser-based experience, YouCam Makeup in-app listing, and retail partners’ websites.
“AR+AI beauty technology can create interactive experiences that add value for beauty brands and personalize shopping process for consumers,” said Perfect Corp. CEO and founder, Alice Chang. “We’re excited to partner with Benefit Cosmetics to launch and expand the innovative and hyper-realistic virtual Brow Try-On solution to the brand’s WeChat mini program, and help Benefit realize its omnichannel strategy to bring the experience to all consumers across all channels.”
“Given the explosive growth in e-Commerce, this ability to “try on” products online have become crucial in the beauty arena,” said Benefit’s SVP Global Digital, Toto Haba. “We are hoping that Benefit’s Brow Try-On experience will give customers the ability to see our products and services on their own faces while removing one of the last barriers to buying or booking an appointment online.”
About Perfect Corp.
With over 800 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
About Benefit Cosmetics
Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Founded in 1976, the beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil and Gimme Brow+. Benefit is one of the fastest locations in 59 countries across 5 continents. With growing prestige beauty brands in the business with more than 3,000 BrowBars with over 6,000 aestheticians worldwide, Benefit has become the brow destination for both product and service! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.
All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2020 Perfect Corp. All rights reserved.
Corporate: Tony Tsai at email@example.com or by phone at: +886-2-8667-1265, ext. 2167
USA: Lindsay London at firstname.lastname@example.org or by phone at +1 (212) 929-7979
Japan: Ryusho Hosaka at email@example.com or by phone at: +81-3-5875-6651
China: Celine Lo at firstname.lastname@example.org or by phone: + 86 1582 112 8182
Europe: Jessica Thiant at email@example.com
Benefit Cosmetics: Rena Gillen at firstname.lastname@example.org