NEW YORK, NY / ACCESSWIRE / April 22, 2020 / Newswire’s best-in-class PR platform has helped public relations firm One Eight Oh PR gain national attention for their clients’ stories. As a Newswire customer for over three years, One Eight Oh PR has had a successful track record of reaching out to local media and utilizing those relationships to their advantage. Through the use of Newswire’s platform, they have broadened their horizons to get coverage on a national level.
“Media outreach is more important than ever, especially when trying to get a client’s word in during a crisis,” said Charlie Terenzio, VP of Earned Media at Newswire.
“Having an extensive database of media contacts readily available for clients of small or midsize businesses is extremely important for PR agencies such as One Eight Oh PR,” said Terenzio.
PR agencies across the country who utilize Newswire have access to over 1.3 million contacts via the media database. This allows agencies to reach the right media at the right time through the right mediums, achieving the Earned Media Advantage at an accelerated rate.
After speaking with multiple public relations agencies, Newswire has created the Value Pack Guided Tour (VP GT) to reduce the costs associated with PR distribution. The VP GT eliminates the need for costly software other PR distributors upsell. Newswire offers agencies extra words, images, links or media lists at no extra cost, alleviating the worry when trying to quickly launch a client campaigns.
Newswire offers the Earned Media Advantage Guided Tour for companies who are in need for more support of their media and marketing communications strategy. An assigned Earned Media Advantage strategist acts as an extension of their team creating an Earned Media Advantage Map after carefully assessing the pain points of the company.
“We are offering agencies Newswire’s extensive PR platform which will be expertly managed by a designated Newswire Campaign Manager who will build custom media lists based on GEO, keyword topics or industry, and upload, format and launch PR campaigns,” said Terenzio, “saving them the time to focus on other tasks at hand.”
The Value Pack Guided Tour offers agencies a wide array of price points and distribution networks. Starting at $649 per month, agencies can pay upfront, or monthly by selecting the number of distributions they need on a monthly basis for the 12-month term. Each distribution as part of the guided tour includes unlimited words, images and links and also includes four custom-built media lists. Agencies can choose between five different distribution networks including Digital, Digital Plus, State, National, Global or Financial which include distribution to Google News, Yahoo News and AP.
Find out how Newswire is Transforming the Value of a Press Releases and discover how to empower your go-to market strategies with the Earned Media Advantage: greater brand awareness, increased traffic, generate greater return on media and marketing communications spend and increased sales.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about Newswire’s media and marketing solutions, visit http://www.newswire.com.
Vice President of Earned Media
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