VerifyMe Solution Eliminates Counterfeiting Concerns for Coronavirus Products Sold on Amazon

ROCHESTER, NY / ACCESSWIRE / March 13, 2020 / VerifyMe, Inc. (OTCQB:VRME), a digital technology solutions provider specializing in counterfeit prevention, authentication, serialization, track and trace features for labels, packaging and products, today announced that its counterfeit prevention “VerifyMe As Authentic™” solution enables Amazon retailers to combat counterfeits, which is major current concern as coronavirus safety and protection products are in high demand.

Wall Street Journal article on March 12, 2020

Amazon Battles Counterfeit Masks, $400 Hand Sanitizer Amid Virus Panic

Retailer struggles to address falsely labeled protective gear and price-gouging sellers, as anxious shoppers load up on supplies

Link to article: https://www.wsj.com/articles/amazon-battles-counterfeit-masks-400-hand-sanitizer-amid-virus-panic-11583880384

VerifyMe As Authentic™ labels are now being applied to Amazon retailers’ products to allow customers to use their smartphone to test for authentic product verification.

VerifyMe has a new technology label product that third-party retailers such as Amazon retailers can now purchase called “VerifyMe As Authentic™”. These labels are sold to legitimate brand owners and Amazon retailers who affix the labels to their products before shipping them to their customers. The “VerifyMe as Authentic™” labels are customized for each retailer and each product they sell. They contain sophisticated authentication and product diversion protection features for their customers to use to verify their products authenticity with the use of their personal smartphone. The Brand owner is also able to engage their customer with additional marketing and capture data from the sale.

Interested brand owners and online retailers should contact us for more information at http://verifyme.com/vaa

VerifyMe Chief Executive Officer Patrick White, commented, “We concur fully with Amazon’s, the retailers and the consumer’s concerns over the counterfeiting problems in regards to those trying to take advantage of the coronavirus pandemic and selling fake safety and protection products. VerifyMe has a solution to this problem for global consumers by manufacturing cloud-based authentication labels that not only prove the products authenticity but also help the brand owner engage with their customers with marketing and data capture. Our product, the “VerifyMe as Authentic™” labels are now for sale and we have Amazon retailer clients that are incorporating our technology on their products being currently sold. The cost of the labels is in the pennies which is extremely inexpensive to provide consumers protection and the ability to authenticate products with their personal smartphone before they consume or utilize the product.”

About VerifyMe, Inc.

VerifyMe, Inc., is a technology solutions company that markets products supported by patents, patent applications and trade secrets which provides identifiers and serialization for authenticating, tracking and tracing functions for labels, packaging and products. The company also markets multi-factor biometric verification solutions to verify people. VerifyMe’s physical technology authenticates packaging, labels and documents with a suite of proprietary security inks and pigments, which work in conjunction with serialization and track-and-trace software. The company’s digital technologies authenticate people by performing strong, multi-factor biometric verification via its patented digital software platforms. To learn more, visit www.verifyme.com

Cautionary Note Regarding Forward-looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the acquisition of new customers and the expected future growth. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the Company’s ability to continue as a going concern and history of losses, its ability to work with partners in selling its technologies to businesses, production difficulties, our inability to enter into contracts and arrangements with future partners, issues which may affect the reluctance of companies to change their purchasing of products, acceptance of our technologies, the efficiency of our authenticators in the field, our ability to successfully protect our intellectual property rights, and claims of infringement by others. Further information with respect to our risk factors is contained in our filings with the SEC, including under the heading “Risk Factors” in the Annual Report on Form 10-K for the year ended December 31, 2018 and under the heading “Risk Factors” in the Registration Statement (File No. 333-234155) filed with the Securities and Exchange Commission on October 10, 2019. Any forward-looking statement made by us herein speaks only as of the date on which it is made. The Company’s actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward-looking statements. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

For Licensing or Other Information Contact:

Company: VerifyMe, Inc.
Email: IR@verifyme.com
Website: http://www.verifyme.com

SOURCE: VerifyMe

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