Perfect Corp. founder and CEO, Alice Chang, shares the newest YouCam AI & AR innovations helping brands master a next-gen personalized recommendation strategy.
NEW YORK–(BUSINESS WIRE)–Perfect Corp., the beauty tech solutions provider behind the world’s leading virtual beauty app YouCam Makeup, showcased their innovative new ‘Beauty AI’ personalized solutions at the AI Summit New York on December 11th and 12th. Perfect Corp. founder and CEO, Alice Chang, presented ‘Mastering Beauty AI for Customer-Centric Solutions’ spotlighting unique advancements in artificial intelligence and machine learning technology and how they are advancing the beauty industry by providing brands and retailers with unique solutions to deliver the personalized recommendations that the modern day consumer demands.
Chang’s presentation focused on key learnings for how brands can leverage smart ‘Beauty AI’ to better understand their customer needs and preferences and deliver a more tailored experience that drives conversions.
- Know your customer’s unique demands. Chang identified the role of Beauty AI in better understanding user preferences and needs to master a customer-centric strategy. Through the use of advanced image recognition and machine learning technology, smart beauty tech solutions help brands and retailers connect with consumers in a whole new way. The ability to instantly generate personalized style and product recommendations has helped to drive a more customer-centric experience that speaks to the modern-day shopper.
- Adopt an omnichannel approach. Beauty AI solutions can be seamlessly integrated across all consumer touchpoints, driving a memorable omnichannel experience that boosts sales. Chang shared real world examples and case studies that spotlight how brands are successfully integrating Beauty AI to create personalized in-store, online, and mobile consumer shopping experiences.
Chang demonstrated the newest YouCam innovations in smart Beauty AI including AI Shade Finder to match users with their best foundation match shades, AI Beauty Advisor to generate matching style and look recommendations based on consumer attributes and preferences, AI Skin Diagnostic, matching users with skin care product recommendations based on an instant skin reading of various skin conditions, and AI Hair for true-to-life live hair color try-on. Guests also had an opportunity to preview the technology first hand at the onsite interactive showcase.
“AI has become a game changer in the beauty industry and transformed the beauty shopper experience. We are so excited to showcase the newest Beauty AI solutions at AI Summit New York and help brands drive their business with unique smart beauty technology,” said Perfect Corp. founder and CEO, Alice Chang. “As consumer demand evolves, unique Beauty AI solutions helps brands better understand shopper preferences and cater to their needs. These AI-solutions are essential for the brands and retailers to implement a customer-centric strategy, providing beauty consumers with personalized recommendations to effectively drive conversions.”
Perfect Corp. previewed advanced AI makeup, skincare and hair solutions with real-world implementation to show the impact of AI beauty tech. To discover more about YouCam’s Beauty AI solutions and how they can boost your business contact the Perfect Corp. team today.
About Perfect Corp.
With over 800 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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