IMPACT Community Capital Selects BackBay Communications as PR Agency

BOSTON–(BUSINESS WIRE)–BackBay Communications, a leading integrated public relations and content marketing firm specializing in the financial services sector, is pleased to announce that it has been chosen as the public relations and marketing partner for IMPACT Community Capital, a pioneer in the impact investing space that has originated $2 billion in institutional quality investments to promote affordable housing, healthcare, childcare and job creation.

BackBay will serve as IMPACT’s PR agency of record, helping to shine a light on IMPACT as a platform for institutional investors seeking investments targeting current income, risk-adjusted returns and impact focused on the U.N.’s Sustainable Development Goals. Founded in 1998, IMPACT was an early innovator using traditional capital markets tools to deliver capital at scale for affordable housing, healthcare, childcare and economic opportunities in over 40 cities across the country. To date, IMPACT has originated over $1 billion of investments in affordable housing and helped finance more than 45,000 affordable multifamily housing units in the U.S.

“At IMPACT, we see an opportunity for institutional investors to play a critical role in investing capital at scale to address systemic problems like access to affordable housing,” said Jeff Brenner, President and CEO. “We are excited to partner with BackBay to help get our message out to institutional investors that impact investing is simply investing—with a purpose. It does not require a compromise of investment performance or quality. BackBay’s expertise in financial services combined with its track record working with impact investing clients make this an ideal partnership.”

BackBay Communications—with clients in private equity, wealth management and fintech—has worked with impact-oriented clients for the past five years. Among the purpose-driven companies that BackBay has worked with are: Athena Capital Advisors, a pioneer in socially responsible and gender-lens investing; Big Path Capital, impact investing’s leading investment bank; LeapFrog Investments, which recently raised the largest private equity fund by a dedicated impact manager; and Economist Events, for which BackBay provides support for the Climate Risk Summit in London and Investing for Impact Conference in New York.

“Impact and ESG investing are now core strategies of investment firms, insurers, wealth managers, family offices and private equity,” said Bill Haynes, Founder and CEO of BackBay Communications. “We’re excited to be working with IMPACT Community Capital, which has been making positive contributions to society through its investments for more than two decades.”

About IMPACT Community Capital

IMPACT Community Capital was founded in 1998 by prominent insurance companies to generate institutional quality, purpose-driven investments. IMPACT was among the first to use securitization to deliver capital in scale for affordable housing. The firm has now originated $2 billion investments to provide affordable housing, healthcare, childcare and economic opportunities. IMPACT looks to guide new investors seeking to unleash the power of capital to transform communities without compromise to investment quality or performance. For more information:

About BackBay Communications

BackBay Communications is an integrated public relations and content marketing firm focused on the financial services sector including financial technology, private equity and venture capital, family offices, wealth management and impact investing. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit


Emily Stoermer

BackBay Communications


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