New data helps restaurants develop the right catering strategies
BOSTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CaterUp?src=hash” target=”_blank”gt;#CaterUplt;/agt;–ezCater®,
the world’s largest online catering marketplace, today published The
Catering Opportunity: Understanding a $60+ Billion Market, a
comprehensive report on the U.S. catering market with in-depth data and
insights to help restaurants develop successful catering strategies.
The report combines insights from a new survey conducted in partnership
with Technomic, a leading foodservice industry research firm, with data
from millions of orders placed on the ezCater Marketplace. Technomic
surveyed more than 450 foodservice leaders representing 45,000
restaurant locations on their attitudes about, experience with and
investment plans for catering.
Key findings include:
Catering is growing: Catering is growing 50 percent faster than
the overall restaurant industry, with business catering driving much
of the growth.
Catering is important: 90 percent of restaurants consider
catering important to their business.
Catering is worth the investment: 91 percent of respondents who
reported increasing catering revenues are investing in their catering
operations, with top investments in personnel (34 percent), technology
(25 percent), and marketing (24 percent).
Catering is in demand: Demand for catering is coming from a
wide range of industries, with healthcare, finance, IT/technology,
advertising and construction among the top 10 sources of orders.
Catering is big: The average check size of a catering order is
Catering is profitable: Large orders drive efficiencies in food
and labor costs, which drive a larger portion of dollars to the bottom
line than smaller consumer orders.
“Catering is different,” said David Meiselman, Chief Marketing Officer
at ezCater. “It’s huge, it’s driving significant incremental profit and
it’s growing fast. Our goal for this report was to shine a light on what
sets catering apart, what business catering customers want and which
catering investments are being made by the brands that are growing the
fastest in the market. We’re excited to provide restaurant operators
with critical insights to help build and grow profitable catering
The report was previewed at CaterUp!,
ezCater’s inaugural catering conference where over 300 restaurant
operators learned actionable strategies for growing their catering
business from 30 industry all-stars. CaterUp! 2020 will take
place in San Diego next April. More details will be released later this
To download The Catering Opportunity: Understanding a $60+ Billion
Market, visit www.cateringdata.com.
ezCater is the world’s largest online catering marketplace. ezCater’s
online ordering, on-time ratings and reviews, and award-winning customer
service help businesspeople from organizations of all sizes and
industries make meetings more successful and employees happier. Over
60,000 restaurants and caterers use ezCater’s platform to grow and
manage their catering business. For more information or to place a
catering order, visit www.ezcater.com.