BOSTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24W&src=ctag” target=”_blank”gt;$Wlt;/agt; lt;a href=”https://twitter.com/hashtag/Wayfair?src=hash” target=”_blank”gt;#Wayfairlt;/agt;–Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for the home, today unveiled the top Housewares trends as consumers shop
the company’s growing selection across tabletop, small electrics,
appliances and more. With thousands of options from leading brands
spanning All-Clad, Cuisinart, Keurig, Wüsthof, Zwilling J.A., Henckels,
Pyrex, Rachael Ray as well as Wayfair Basics, Wayfair data sheds light
on how consumers are enhancing their kitchens with the most popular
Tapping into the Wayfair
Registry1 as well as thousands of searches2
across Wayfair.com, Wayfair uncovered the following Housewares trends
taking shape in 2019:
Healthy and Homemade – Wayfair customers continue to gravitate
toward products and appliances that promote a healthy lifestyle. Juicers
are more popular than ever with searches up 82 percent over last year
as the celery juice trend takes Instagram by storm. Consumers are also
experimenting with new and innovative cooking styles. In fact, air
fryers and multi-functional appliances are quickly becoming a
kitchen staple with searches up over 30 percent.
Restaurant Quality at Home – Consumers are looking for new ways
to bring a more professional touch to their very own recipes. With
searches for sous-vide
slow cookers up 54 percent year over year, consumers are
increasingly experimenting with techniques traditionally reserved for
high-end restaurants at home.
Wedding Bells Signal Pastels – KitchenAid
Mixers continue to be a wedding gift staple as the brand’s Artisan
Stand Mixer tops the list as the product most registered for in
the shade “Aqua Sky.” Pastel themes are also surfacing across other
registries as couples embrace retro looks for new appliances. The most
popular color for the SMEG
50s Style 4 Slice Toaster is “Pastel Blue,” while “Cream” tops the
list for its 50s
Style Stand Mixer. “Pastel Green” is also a favored hue for the
Style Blender 2 Slice Toaster.
Homebrewed – Specialty drinks are brewing in today’s kitchens
as shoppers seek machines that can serve their favorite caffeinated
beverages without having to wait in line. Cold-brew
searches are up 50 percent while searches for coffee
makers and espresso
makers have more than doubled. Pour-over
coffee makers are also more popular than ever with searches up 82
Parties that Pop – Novelty products are stepping into the
spotlight as consumers look for items that provide a fun focal point
for guests when entertaining. Searches for popcorn
machines alone have grown by 41 percent and items such as cotton
candy machines and soft
serve ice cream makers are also increasing in popularity.
“Our customers are continuously searching for new ideas and inspiration
for their housewares collections throughout the year,” noted Ryan
Gilchrist, general manager of Housewares at Wayfair. “As we continuously
expand our offering to deliver the best possible shopping experience for
the home, we are also focused on creating an interactive hub for
Housewares brands by bringing products to life in new and innovative
ways. From rich media and video to enhanced product pages, we want to
make it as quick and easy as possible for shoppers to find the
information they need to be confident in their purchase every time.”
In addition to growing its vast Housewares selection, Wayfair has also
expanded its variety of Specialty
Shops. Customers can visualize unique table setting combinations
with the Mix
‘n’ Match Fiestaware tool and visit Wine
& Cheese, Hostess
Shops to find items that fit their needs. Wayfair also offers even more
value through its 3
for $30 Shop and newly-launched 3
for $50 Shop, which lets customers mix and match items from a wide
selection for one low price with free, two-day delivery.
Wayfair has also enhanced its wedding Registry.
In addition to exploring Ideas
and Advice for inspiration, couples can take advantage of helpful
tools such as the Registry Checklist
and the newly launched Gift
Tracker, which lets registrants know when they have received a gift
and allows them to easily download guest information, making ‘thank you
note’ writing easier than ever.
1Based on year-over-year growth of
search terms on Wayfair.com (January 2019 vs. January 2018).
Based on the most popular items and colors added to Wayfair Registries
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 14 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes – from
product discovery to final delivery.
The Wayfair family of sites includes:
- Wayfair – Everything home for every budget.
- Joss & Main – Stylish designs to discover daily.
- AllModern – The best of modern, priced for real life.
- Birch Lane – Classic home. Comfortable cost.
- Perigold – The widest-ever selection of luxury home furnishings.
Wayfair generated $6.8 billion in net revenue for full year 2018.
Headquartered in Boston, Massachusetts with operations throughout North
America and Europe, the company employs more than 12,100 people.
Media Relations Contact:
Susan Frechette, 617-502-7066
Investor Relations Contact: