Emerson Launches New Campaign Focused on Solutions to Global Challenges

“We See” shares insights on tackling world’s most critical issues

ST. LOUIS–(BUSINESS WIRE)–Emerson (NYSE: EMR), a global technology and engineering leader, today
announced its new “We See” global advertising campaign, showcasing
breakthrough innovation and positive opportunities for the company to
improve productivity, performance and quality of life for customers

The campaign stories – all targeting problems faced by customers in
commercial, residential and industrial markets – provide a glimpse into
technology and software advances Emerson offers through its Automation
Solutions and Commercial & Residential Solutions businesses. Emerson’s
new campaign focuses on the largest challenges in oil and gas, power,
food safety, environmentally friendly refrigerants and pharmaceutical

“As a company, we are working to address some of the most critical
issues facing our world,” said Kathy Button Bell, chief marketing
officer of Emerson. “Our latest campaign is asking for our customers to
look more closely at the issues and see what we see – the possibilities.”

The campaign, a part of Emerson’s “Consider it Solved” story, is an
external expression of the internal principles of the company, known as
their noble causes. We See will feature television commercials, a
digital online presence and experiential elements at Chicago O’Hare
International Airport and the George Bush Intercontinental Airport in

The release of the advertising campaign coincides with the company’s
annual investor conference and will run through May. To learn more about
the campaign and the featured stories, visit Emerson.com/WeSeeInnovations.

About Emerson

Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a
global technology and engineering company providing innovative solutions
for customers in industrial, commercial and residential markets. Our
Emerson Automation Solutions business helps process, hybrid and discrete
manufacturers maximize production, protect personnel and the environment
while optimizing their energy and operating costs. Our Emerson
Commercial & Residential Solutions business helps ensure human comfort
and health, protect food quality and safety, advance energy efficiency
and create sustainable infrastructure. For more information visit


For Emerson
Libby Panke

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