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Content Insider #577 - Talk to Me

Film, TV Producers, Directors Want Benefits; Not Specs

Miles Weston

Sometimes we get so wrapped up in our techie talk we forget the ROW (rest of the world) doesn't know what we're saying and honestly...don't give a rat's behind! You know real people like Aaron Semmel an EP and his film project producers/directors. They may have heard the specs we're so impressed with but all they care about is...what's it do for me/us? Film people - and film viewers - may tolerate the jargon we're so impressed with but maybe, just maybe, if we did a better job of thinking in terms of what they want/need we could sell more stuff. What a revolutionary idea we need to practice...more. It's just a thought... Read More >>

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